Pogba & Stormzy Weren’t Built In A Day: A lesson from adidas in Commitment, Confidence & Celerity

I read an article that summed up most of what had spread across the internet in the previous 48 hours; near unanimous applause for adidas’s Paul Pogba x Stormzy freestyle announcing the biggest transfer in football history; Pogba’s £89 million move to Manchester United. This was brave, and it was fluid, and it was ground-breaking, inspiring/disruptive/guerrilla …

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